The role of digital technology is rapidly changing. In the past it was only a driver of marginal efficiency, today it is a facilitator for innovation and disruption. Digitalization causes far-reaching transformations across various aspects of business, enabling new opportunities for value creation and at the same time forming important risks.
Companies across all industries are struggling with the strategic implications of digital transformation for economical ecosystems and organizations. While digital technology will change most industries, business leaders should confront the challenges that lay ahead to unlock the significant benefits digital transformation offers; from increasing operating efficiency and revenues to reducing operational costs. Organizations that can quickly make the required digital transformation will improve business efficiency and profitability. There are five key areas in which the digital transformation is providing opportunities for companies in all industries.
1. Improving customer engagement
The most crucial need for businesses is the way they interact with their customers. Customers are increasingly demanding when it comes to service and support. These stringent expectations raise the bar in terms of customer interaction and real-time support, calling for a digital relationship. Customer engagement is a vital aspect of a company’s digital transformation and can be enhanced by:<...Read More.
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