A couple of years ago, we were thinking about a way to explain some of the things we do that even our moms would understand. As a natural born geek, I came up with the idea of a comic.
The main advantage would be that people receiving the comic would not throw it as easily away as a brochure and that the image and story would stick.
One of the big drawbacks is that ever since at conferences people have come to our booth just to get the comic:
“Oh wow, what a great idea! What a great effort!” So now, for a lot of people, we are “the guys from the comic”, without actually knowing what we really do.
At the time, the comic was printed on paper and distributed in our network. Later, we saw paper copies being sold online for over €20. Not by us, our business is still preserving digital evidence.
Flip through the comic. Best experienced in full screen.